I Want to Be Your Toothpaste... Effective Marketing Explained

Why toothpaste?

It is funny the things that make a lasting impression, that stick to the side of your brain where all the important memories are kept. One such memory is “I want to be your toothpaste.” It popped into my head during a marketing course where we were comparing products that needed to be constantly promoted to those that were less frequently marketed but still very successful and why this was so. Highly promoted products were ones where yesterday’s success did not ensure tomorrow’s. There was little brand loyalty and therefore consumers need to be reminded with consistent messages or else they wander off to other products.

Some products however enjoyed a particularly nice niche. They did not need to be greatly marketed, as their consumers were intensely loyal ones; consumers who would happily go from shop to shop until they found what they wanted. These products were close personal friends, something the customer would not do without. Products like toothpaste. I want my clients to think of me as they do their toothpaste – close bonded trusted relationship where simply no other consultant will do.

Not only will you become your client’s toothpaste, this seminar will also provide meaningful answers to key questions such as…

What is marketing?
What is the difference between marketing, advertising and sales?
Can I successfully market myself?
What can I do to make my skills and experience even more valuable?
How do I prosper over the long term?

The person who will benefit most from this seminar is the one who wants to be master of their own destiny, who wants to know where they are going and how they going to get there. Every concept, every application and nearly every word of this seminar applies whether you are an HR specialist, lawyer, consulting engineer, dentist, project manager, massage practitioner or any other professional who have services to sell.

IF you are nearing retirement or contemplating accepting a buyout and you need to know if you can be a successful consultant – this seminar is for YOU.
IF you are just getting started as a self employed professional, this seminar is for YOU.
IF you are an established professional seeking to grow your practice, this seminar is for YOU.
IF you have 25 clients who annually bring you $100,000 in business but would rather have 10 clients who bring you $500,000 in business, this seminar is for YOU.
IF you appreciate well laid plans with anticipated results often yields new and totally unexpected opportunities and you want to capitalize on them, this seminar is for YOU.

If you want to spend less on marketing and more time making money… this seminar is for you. Marketing need not be expensive or time consuming in order to be effective.


Untitled Document Home Toothpaste??! Seminar Register A Familiar Story? Contact Us	Why toothpaste? It is funny the things that make a lasting impression, that stick to the side of your brain where all the important memories are kept. One such memory is “I want to be your toothpaste.” It popped into my head during a marketing course where we were comparing products that needed to be constantly promoted to those that were less frequently marketed but still very successful and why this was so. Highly promoted products were ones where yesterday’s success did not ensure tomorrow’s. There was little brand loyalty and therefore consumers need to be reminded with consistent messages or else they wander off to other products. Some products however enjoyed a particularly nice niche. They did not need to be greatly marketed, as their consumers were intensely loyal ones; consumers who would happily go from shop to shop until they found what they wanted. These products were close personal friends, something the customer would not do without. Products like toothpaste. I want my clients to think of me as they do their toothpaste – close bonded trusted relationship where simply no other consultant will do. Not only will you become your client’s toothpaste, this seminar will also provide meaningful answers to key questions such as… What is marketing? What is the difference between marketing, advertising and sales? Can I successfully market myself? What can I do to make my skills and experience even more valuable? How do I prosper over the long term? The person who will benefit most from this seminar is the one who wants to be master of their own destiny, who wants to know where they are going and how they going to get there. Every concept, every application and nearly every word of this seminar applies whether you are an HR specialist, lawyer, consulting engineer, dentist, project manager, massage practitioner or any other professional who have services to sell. IF you are nearing retirement or contemplating accepting a buyout and you need to know if you can be a successful consultant – this seminar is for YOU. IF you are just getting started as a self employed professional, this seminar is for YOU. IF you are an established professional seeking to grow your practice, this seminar is for YOU. IF you have 25 clients who annually bring you $100,000 in business but would rather have 10 clients who bring you $500,000 in business, this seminar is for YOU. IF you appreciate well laid plans with anticipated results often yields new and totally unexpected opportunities and you want to capitalize on them, this seminar is for YOU. If you want to spend less on marketing and more time making money… this seminar is for you. Marketing need not be expensive or time consuming in order to be effective.
	Untitled Document Home Toothpaste??! Seminar Register A Familiar Story? Contact Us